BSP (WhatsApp Business Solution Provider)

The WhatsApp Business Platform (the API) is not a phone app; it is a programmatic channel that a business connects to its own software. Meta offers two ways in: the Cloud API, hosted by Meta and open to any business or developer, and BSPs, partner companies that handle onboarding, number registration, billing and support, and typically bundle a shared inbox, template management and chatbot builders. Many international and regional BSPs serve the Gulf and Egypt.

Why it matters: the BSP you choose affects your per-conversation cost (Meta's conversation pricing plus the BSP's margin), how fast templates get approved, whether you can export your data and move later, and what happens when something breaks. A BSP does not change WhatsApp's rules; message templates, the 24-hour window, opt-in requirements and business verification apply to everyone.

Nano AI is not a BSP and does not need to be one. We build the AI agent and connect it to the WhatsApp Business Platform through the Cloud API or through the BSP a client already uses, so a Salla merchant in Riyadh or a clinic in Cairo keeps its number, its verification and its existing inbox. Questions worth asking any BSP: What do you charge above Meta's rates? Do I own the number and the WABA? Can I connect my own AI or CRM through webhooks? How long does template approval take in practice?