Generative Engine Optimization Audit: How Your Brand Shows Up in ChatGPT, Perplexity, Gemini & Copilot
A fixed-scope audit of what AI answer engines say — and don't say — about you when buyers ask in Arabic and English. Real buyer prompts across four engines, an entity and schema review, a map of the sources the engines cite for your category, and a prioritised action plan. Single market: 50 prompts, 5 business days, from $990. Multi-market: 100 prompts, 10 business days, $2,500.
Market research, 2026: 0 of 10 local competitors offer a GEO or answer-engine audit · Arabic + English prompt panel · Fixed price from $990, 5 business days
Why a Google ranking no longer means a buyer sees you
An answer engine gives the buyer one synthesised answer, not a page of ten links — so a brand that is absent from that answer is invisible, whatever its Google position. When someone asks ChatGPT, Perplexity, Gemini or Copilot "which clinic in Jeddah does laser hair removal" or "best Salla store for abayas", the engine retrieves a small set of sources it trusts, extracts the brands it can identify in them, and writes a recommendation. The buyer reads the recommendation. Few open the citations, and nobody scrolls to result number four.
The mechanics that decide whether you are named are different from the ones that decide your ranking. Engines favour brands they can resolve as a single, consistent entity across your site, directories, reviews and press; they lean on sources that already answer the question directly and in a structured way; and they retrieve in the language of the prompt. A GCC brand with a strong English site and a thin Arabic footprint often appears in English prompts and disappears in the Arabic ones — replaced by a competitor, or by an international brand with more Arabic corroboration.
None of this shows up in Search Console or your rank tracker. There is no report called "how often ChatGPT recommends us". The only way to know is to ask the engines the way your buyers do, in both languages, on a stated date, and record what comes back. That is what this audit does.
What the audit measures
Six measurements, each recorded per engine and per language so you can see exactly where the gap is.
Presence and share of voice
For each prompt in your panel (50 single-market, 100 multi-market) and each of the four engines: are you named, in what position, and next to which competitors. Summarised as a share-of-voice table against up to 3 competitors you name.
Accuracy of what is said about you
When you are named, is the description right — services, locations, prices, opening hours — or is the engine repeating an outdated page or inventing details? Every inaccuracy is logged with its likely source.
Citation sources
Which URLs the engines cite when they answer questions in your category: directories, review platforms, press, marketplaces, competitor pages. We map them and mark where you are present, absent, or listed with wrong data.
Entity and schema
Whether the engines can resolve you as one entity in Arabic and English: Organization and LocalBusiness markup, sameAs links, Person markup for founders or clinicians, Service and Offer markup on service pages, and name consistency across platforms.
Content-format readiness
Do your key pages answer the question in the first paragraph, carry FAQ blocks and comparison tables the engines can lift, and publish an llms.txt — and are GPTBot, PerplexityBot and the other AI crawlers actually allowed in?
The Arabic–English gap
Where you appear in English prompts but vanish in Arabic ones, or the reverse, and which sources the engines fall back on in each language. For GCC buyers this gap is usually the biggest single finding.
What you receive in 5 to 10 business days
Seven artefacts, delivered together on the last day — day 5 for a single-market audit, day 10 for multi-market. (1) The prompt-panel workbook: 25 Arabic and 25 English buyer prompts for one market (50 + 50 for multi-market), built from your category and signed off by you, run across ChatGPT, Perplexity, Gemini and Copilot, with each answer recorded verbatim and screenshotted on a stated date. (2) A share-of-voice table against up to 3 named competitors, per engine and per language. (3) An entity and schema review with the exact JSON-LD to add or fix, page by page. (4) A citation-source map: every source the engines cited, with your status on each.
(5) A content-format fix list: which pages need an answer-first opening, an FAQ block, a table, or an llms.txt entry, and what to write. (6) A prioritised action plan — 30 days for a single market, 90 days for multi-market — each item tagged quick win, medium, or structural, with a suggested owner — your team, your SEO agency, or us. (7) A 60-minute readout call in Arabic or English. Optional afterwards: monthly re-measurement of the same panel, so you see movement instead of guessing at it.
Who this audit is for
The audit pays off wherever buyers ask an engine for a shortlist and a wrong or missing answer costs a real sale.
It is not the right first step if you have no website or no Google presence yet — fix the basics first. And if the bigger question is where AI belongs in your business at all, start with the free AI Opportunity Audit rather than this one.
E-commerce on Salla, Zid and Shopify
Buyers ask "best online store for X in Saudi" and the engines usually answer from marketplace pages and review round-ups, not from merchants' own sites. The audit shows which round-ups and listings the engines actually cite in your category — and whether you are in them.
Clinics, hospitals and healthcare providers
Patients ask by symptom, procedure and city. Accuracy matters more here than anywhere: a wrong doctor name, price or opening hour costs a booking and trust. We check Person markup for clinicians and how the engines describe you in Arabic, where most patients ask.
High-ticket B2B and professional services
Long consideration cycles start with a shortlist, and buyers increasingly ask an engine for it. Here the cited sources are press, directories and professional profiles rather than your own pages — the audit shows exactly which source gap is keeping you off the list.
What we do not promise
We do not promise that any engine will cite you, and you should distrust anyone who does. Answer engines are non-deterministic: the same prompt can return different brands in different sessions, from different locations, and after every model update. There is no submission form, no paid placement, and no ranking-factor checklist that guarantees inclusion. What we can do is establish a baseline on a stated date, fix everything on your side that the engines demonstrably use — entity data, cited sources, content format — and re-measure.
We also do not promise Google rankings; that is SEO's job and the audit does not replace it. And we do not run the panel once and call the number permanent — that is why monitoring exists. Every result in the workbook carries its date and engine version, so the movement you see later is real.
How GEO fits with the SEO you already do
GEO stands on the same foundations as SEO, so nothing in the plan will fight the work your SEO team has done. A crawlable site, a clear entity, structured data and genuinely useful content help both. What changes is emphasis: answer engines reward pages that answer first and explain second, FAQ and table formats they can quote verbatim, third-party corroboration on directories, reviews and press as much as your own pages, and content that exists in Arabic, not only in English.
The audit also measures a channel your SEO tools do not report on at all. The action plan is written as a to-do list your in-house team or agency can execute directly; if you would rather we do it — schema, answer-first rewrites, llms.txt, listings clean-up — that is scoped as an AI Implementation sprint with a re-measurement at day 30.
Pricing: from $990 single market, $2,500 multi-market — fixed
The single-market audit is $990 fixed for one brand in one market: 50 buyer prompts (25 Arabic + 25 English) across the four engines, a 30-day plan, delivered in 5 business days from the day you sign off the prompt list and competitor names. The multi-market audit is $2,500 fixed: up to 3 markets — for example Saudi Arabia and the UAE, where the engines cite different sources — or up to 3 competitor deep-dives, 100 prompts, a 90-day plan, delivered in 10 business days. Monitoring from $300 per month re-runs your panel monthly and adds a trend table and new-inaccuracy alerts; it requires an audit first, so there is a baseline to compare against.
Implementation of the plan is quoted separately as an AI Implementation sprint. Payment for the audit and monitoring is 100% upfront; prices are in USD, with SAR and AED equivalents available in proposals for GCC buyers.
Pricing
Two fixed-price audits — single market from $990, multi-market $2,500 — optional monthly monitoring, and implementation only if you want us to do the work.
One brand, one market. 25 Arabic + 25 English buyer prompts across ChatGPT, Perplexity, Gemini and Copilot; share of voice vs up to 3 competitors; entity and schema review; citation-source map; content-format fixes; 30-day action plan; 60-minute readout.
Up to 3 markets or up to 3 competitor deep-dives. 50 Arabic + 50 English buyer prompts across the four engines; share of voice vs up to 3 competitors; entity and schema review; citation-source map; content-format fixes; 90-day action plan; 60-minute readout.
Your audit's prompt panel re-run every month on all four engines, a trend table against your baseline and competitors, alerts on new inaccuracies, and a 30-minute review call each quarter. Requires an audit first.
We execute the action plan for you — schema and entity fixes, answer-first page rewrites, FAQ and table blocks, llms.txt, listings clean-up — and re-run the panel at day 30 to show what moved.
Delivered on time from prompt sign-off — 5 business days single market, 10 multi-market — or the audit fee is refunded. We guarantee the measurement and the plan — never a citation; no one honestly can.
Frequently asked questions
A GEO audit measures how AI answer engines — ChatGPT, Perplexity, Gemini and Copilot — describe and recommend your brand when buyers ask them questions, and tells you what to fix. Ours runs a panel of real buyer prompts, half Arabic and half English — 50 for one market, 100 for multi-market — across the four engines, records every answer on a stated date, and scores presence, position and accuracy against up to 3 competitors. It then reviews your entity and schema markup, maps the sources the engines cite for your category, and lists content-format fixes. Everything is condensed into a prioritised action plan: a 30-day plan in 5 business days for a single market (from $990), or a 90-day plan in 10 business days for multi-market ($2,500).
$990 fixed for one brand in one market — 50 prompts, a 30-day plan, delivered in 5 business days. The multi-market audit — up to 3 markets or up to 3 competitor deep-dives, 100 prompts, a 90-day plan — is $2,500 fixed, delivered in 10 business days. Optional monthly monitoring, which re-runs the same panel and tracks the trend, is from $300 per month. If you want us to implement the plan rather than hand it to your team, that is quoted separately as an AI Implementation sprint. There are no hourly rates: the audit price is printed before you sign, and the scope — prompts, engines, competitors — is agreed in writing at kickoff.
You appear when the engine can identify your brand as a clear entity and finds it corroborated in the sources it retrieves for the buyer's question. In practice that means four things: consistent Organization, Person and Service markup with sameAs links; presence, with correct data, on the directories, review platforms and press the engine already cites for your category; pages that answer the buyer's question in the first paragraph, with FAQ blocks and tables; and content in Arabic where your buyers ask in Arabic. There is no submission form and no paid placement. The audit tells you which of the four you are missing.
No — and nobody can honestly. Answer engines are non-deterministic: the same prompt can name different brands in different sessions, locations and model versions, and the engines change without notice. What we guarantee is the measurement and the plan: a dated baseline across your prompt panel and four engines, every fix on your side that the engines demonstrably use, and — with monitoring — a monthly re-measurement so you see real movement. Treat any vendor promising a guaranteed ChatGPT citation the way you would treat a guaranteed number-one Google ranking.
Yes — half of the prompt panel is Arabic by design, written the way buyers in Saudi Arabia, the UAE and Egypt actually ask, not translated from English. Engines retrieve in the language of the prompt, so a brand can be visible in English and absent in Arabic; the audit reports the two languages separately and flags that gap explicitly. The entity review checks that your Arabic and English names, addresses and profiles resolve to one entity. On request we add HUMAIN Chat or another Arabic-focused assistant to the panel when we scope.
Yes, you still need SEO; GEO adds to it rather than replacing it. Both rely on a crawlable site, a clear entity, structured data and useful content. GEO shifts the emphasis toward answer-first page structure, FAQ and table formats engines can quote, third-party corroboration on the sources they cite, and Arabic-language content — and it measures a channel that Search Console and rank trackers do not report at all. The action plan is written so your existing SEO team or agency can execute it, and we walk them through it on the readout call.
ChatGPT, Perplexity, Gemini and Copilot, because each one retrieves and cites sources differently, so a brand can be strong in one and absent in another. Each prompt is run on each engine, in Arabic and in English, on a stated date, with the engine version recorded in the workbook. Google's AI Overviews and Arabic-focused assistants such as HUMAIN Chat can be added to the panel when we scope; the standard price covers the four engines.
Three things, and no system access. First, the names of up to 3 competitors you want to be measured against. Second, sign-off on the prompt list we draft from your category — that usually takes one short call. Third, a contact who can confirm your locations, services and prices so we can score accuracy. Everything else — the engine runs, the entity and schema review, the source mapping — we do from the outside, exactly as a buyer would see it. The delivery clock — 5 business days single market, 10 multi-market — starts the day the prompt list is signed off.
Find out what ChatGPT tells your buyers about you — before your competitor does
Send us your category and up to 3 competitors; we draft the prompt panel and confirm the fixed price — from $990 — on one short call. If the plan needs hands, we run it as an AI Implementation sprint. If the bigger question is where AI fits in your business at all, start with the free AI Opportunity Audit or the AI Readiness Sprint under AI Consulting instead.
- Free Scoping Call
- Fixed Scope & Quote
- Zero Commitment